About Luxe Associates Travel



Who are we?

Luxe Associates Travel was founded by an Australian, Amy Doherty, a scholar of Ancient Roman history with a lifelong passion for the Eternal City. Amy is an expert in Italian culture, from its antique splendours to its food, wine, craftsmanship and fashion. Luxe Associates Travel comprises a team of professional, educated guides who have been trained to the highest standards and all speak fluent English.




Why the name, Luxe Associates Travel?

Founder and MD Amy Doherty explains: “I worked for many years in advertising for high profile luxury magazine brands in Sydney across both fashion and design.  One of the most important things I learnt was that luxury isn’t necessarily represented by a Hermes bag, or the latest Chanel couture. Modern ‘luxury’ is instead is focused on authentic quality, whether that means an artisanal bag without a logo, or an expert tailor who has been operating in a side-street for forty years. Luxe Associates Travel tours give the authenticity, the real city experience – not just simply the ‘big ticket’ sites.  For me modern luxury equals pared-back authenticity.” She adds: “At Luxe Associates Travel we’re about style, authenticity and passion – topped with a dash of humour!”


At Luxe Associates Travel we’re about style, authenticity and passion – topped with a dash of humour.


 Two roads diverged in a wood and I I took the one less travelled by, and that has made all the difference.

Robert Frost, ‘The Road Not Taken’, Mountain Interval (1916)