Welcome to Luxe Associates Travel. I’m Amy Doherty, your private guide offering private tours of Italy. 

The desire to become a guide offering private tours in Italy lingered in me for years, despite corporate success while living in Australia. Originally from Victoria, Australia, I visited Italy for the first time when I was 14 years old and fell in love with its history and people.

In 2001 I graduated with a Bachelor of Arts majoring in Roman history & Italian from the University of Melbourne and for over 10 years I worked in a variety of management roles in publishing and advertising for companies such as News Corporation and Pacific Magazines. I also completed a Master of Management from Macquarie Graduate School of Management in Sydney in 2011.

In 2013 I decided to take the plunge and move to Rome when I founded Luxe Associates Travel and became an official, licensed guide of Rome & the Vatican City.

I love sharing my passion for this beautiful country and indeed the city of Rome through both guiding and creating private tours of Italy for families from all walks of life. Contact me to start making your day trips and walking tours a reality!

View our most popular day tour here


Why does Luxe Associates Travel only provide private tours of Italy?

Because I understand that private touring in Italy and real travel is not about the ‘tick the box’ visit to sites like going to the Vatican Museums; it’s about the money-can’t- buy experience like wine tasting after an in-depth explanation of art and architecture inside the Sistine Chapel!

It’s about providing memories, knowledge, and joy that last a lifetime. It’s about igniting a passion.

In fact, my greatest pleasures come from reading emails from past families about how their child is now interested in studying ancient Roman history thanks to a private tour of Rome offered by us; and indeed the number of repeat and word-of-mouth clients that book with us.

Private tours of Italy allow us to not only design the perfect tour for your group and family but also allow us to be flexible on the day – it is your tour after all.

We specialise in child-friendly and family friendly tours; private tours for conference and professional groups, couples, individuals, first time and seasoned travellers to Italy alike.

We ensure that our guides are not only fluent in English, but they are passionate about their cities and about transmitting this passion – you will not only be informed, you will also be entertained.

At the end of the day, you are on holiday so also need to enjoy yourselves!

Please feel free to contact me directly at [email protected] and my team and I will be delighted to assist you.

Visit my Facebook page to see weekly videos and pictures of us touring around Italy!



You’ll see Jessica behind the scenes of our operations monitoring the website, our social media, sending emails, and the like. Jessica will be on our team for 2020. If you can’t get ahold of me you can reach out to Jessica emailing: [email protected]

“At Luxe Associates Travel we’re about families, luxury and lifetime experiences – topped with a dash of humour.”